Privacy Policy

Last Updated: September 30, 2026

This Privacy Policy (“Policy”) explains how companies that provide real estate brokerage and property management services within the HomeServices of America, Inc. Family (“we,” “us,” or “our”) may collect, retain, use, and share your personal information through your access or use of our websites, applications, products, and services (“Services”) and through online and offline interactions with us.

Please note that this Policy does not apply to the customers of websites, mobile applications, or online services of companies within the HSoA Family that offer mortgage, title, escrow, closing, or insurance-agency services including, but not limited to, those of Prosperity Home Mortgage, HomeServices Lending, HomeServices Insurance, and any title or settlement entity. If you are a customer of any mortgage, title, escrow, closing, or insurance-agency company within the HSoA Family, please visit that specific company’s website to view its privacy policy.

This Policy also does not apply to third-party merchants or other websites that we may link to online. Please review the privacy policies of other websites and services you visit to understand their privacy practices.

We or other companies within the HSoA Family may provide you with additional or supplemental privacy notices at any time. By using the Services, you agree to the terms of this Policy and to the terms of any additional or supplemental privacy notices or terms of use that we or our Affiliates may provide to you.

This Policy covers how we treat personal information and other information that we collect about you in connection with your use of, or access to, the Services. This Policy also covers how we treat any personal information that we collect outside of the Services and that we combine with personal information that we collect in connection with your use of, or access to, the Services. Even if you are no longer our client, this Policy will continue to apply to you.

• This Policy also does not apply to people or entities that we do not manage, employ, or otherwise contract with or have a business relationship with. Although we attempt to facilitate access to only those third-party services that share our respect for your privacy or that you request when accessing or using the Services, we are not responsible for the content or privacy policies of those third-party services. We encourage you to carefully review the privacy policies of any third-party services that you access or use.
• This Policy also does not apply to our California job applicants or employees. The privacy statement for our California job applicants can be found here.

Affiliates are companies related to us by common direct or indirect ownership. Our company, and all of our affiliates, are within the HomeServices of America, Inc. family of companies (“HSoA Family”). Our affiliates include mortgage lending, real estate brokerage, title, escrow, closing/settlement companies, insurance agency, and property management companies, among others. Click here for a complete list of our affiliated entities. Please note that each of our affiliates has its own privacy policy at its website.

Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person. Personal Information includes “Personal Data” as that term is defined under applicable state data privacy laws.

Services means, collectively, our websites and the other services, products, platforms, features, content, interactions, or applications (including mobile applications) for the solicitation, origination, servicing, processing, sale, and maintenance of real estate and/or property management inquiries and transactions.

A Service Provider provides services to us in order to help us execute our business operations and deliver our products and services to you. Service Providers may include companies and individuals that assist us with hosting, data analytics, payment processing, customer support, marketing, communications, and other functions.

When you interact with us, we may collect certain information from or about you or your home from the below sources. We may combine information we receive from any of the below sources and use or disclose it for the purposes described in the “How Do We Use Personal Information Within the HSoA Family of Companies?” Section below.

Directly From You:

We collect your Personal Information when you provide it to us directly by, for instance: (a) creating an account with us or using the Services; (b) completing or submitting content or data through our Services, applications, webforms, or other forms, or by otherwise contacting us; (c) participating in surveys, contests, or promotions or registering for events that we sponsor; (d) requesting support or information about our Services; (e) chatting with us on our websites; (f) making a purchase; or (g) emailing, calling, or otherwise communicating with us.

From Third Parties:

We receive Personal Information from third parties such as data brokers, business partners, public sources and records, social media platforms and networks, service providers, integrated content providers, and other parties that interact with us.

From Our Affiliates:

When permitted by law, we receive Personal Information from our Affiliates. Each of our affiliates has its own privacy policy at its website.

Automatically, such as by using tracking technologies like Cookies:

Our sites may use cookies, tracking pixels, and other technologies (collectively, “Cookies”) to provide users an efficient experience in using our sites. We may also use these Cookies to better understand, customize, and improve the user experience of our sites and Services. A cookie is a small data file that is placed on your computer or mobile device by your web browser, which stores information about website visits, recognizes you and your preferences each time you visit our sites, ensures website functionality, and enables us to provide the service which our customers request.

For more information about the types of Cookies we use and the specific Cookies we use, please read our Cookie Policy.

Some web browsers and browser extensions allow users to send “Do Not Track” signals or similar signals to websites they visit. When we receive a browser-based Do Not Track signal, we treat that signal as a request not to track that browser’s online activity over time and across third-party websites or online services for purposes of targeted advertising, to the extent we are able to recognize and honor the signal.

We also recognize legally required browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law. When we receive such a signal, we treat it as a request to opt out of the sale or sharing of personal information, or the processing of personal information for targeted advertising, as applicable under the law that applies to you. The signal will apply to the browser or device from which it is sent, and, if we are able to associate the browser or device with your account, we may apply the request to your account as well.

The specific Personal Information that we collect depends on the Services and how we receive the Personal Information, but could include your:

• legal name and aliases;
• date of birth and age;
• Social Security number;
• email address;
• mailing address;
• phone number;
• location and usage data;
• property information including its location and approximate value;
• employment status;
• demographic information such as race, ethnicity, residency status, and gender collected according to federal requirements;
• loan and insurance products or services that you have used in the past;
• financial information such as income, assets, liabilities, savings, investments, and net worth;
• homeownership status and payment information;
• insurance information;
• other profile data, including your language, interests, and preferences; and
• any other information that you provide to us.

In addition, we may collect your computer or device’s general or precise geolocation information, and we may use this information to provide you with certain features and Services. When you access our sites or applications that collect or use geolocation information, we will ask for your consent. If you do not consent, you can decline to consent and/or disable location services through your computer or device settings. If you initially consent to our collection and use of your geolocation information, you can later choose to stop sharing this information by changing the preferences on your mobile device or application. In addition, if you live in certain states, you may be able to opt out of our use of geolocation information by visiting our My Privacy Choices page.

Some of the Personal Information we collect, such as your Social Security number, driver’s license number, precise geolocation, racial or ethnic origin, and account credentials, may be considered “Sensitive Personal Information” under applicable state privacy laws. If you live in California, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia and, after January 1, 2027, Oklahoma, see our State Privacy Notice for more information about the categories of Sensitive Personal Information we collect and how it is used.

When permitted by law, HSoA Companies may use your Personal Information to:

• Provide you with the Services, products and experiences that you request and support your requests;
• Communicate with you about Services or transactions, notify you about changes to our policies, and send you information or request feedback;
• Send you offers and promotions about products and services offered by us or by third parties;
• Personalize content and experiences;
• Provide you with targeted advertising based on your activity with us or with third parties (See the Targeted Advertising section below for more information);
• Detect, investigate, and prevent fraudulent or illegal activities, or activities that may violate our policies or pose safety issues; or
• Operate, manage, evaluate, and improve our business and operations including by using survey research and analytics tools.

When permitted by law, including when you explicitly consent, we may share your Personal Information with entities outside of the HSoA Family including:

• Our vendors and service providers acting on our behalf—however, in these cases, we contractually require the third parties to comply with this Policy and to use your Personal Information only as we instruct or as permitted by law;
• Real estate brokerages and settlement-service providers in connection with their provision of real estate brokerage or settlement services to you related to the sale, purchase, lease, or financing of properties and the advertising and marketing of those properties and related services;
• With lenders, lien holders, creditors, or other third parties that claim an encumbrance or an interest in title whose claim or interest must be determined, settled, paid, or released to complete the settlement of a real estate transaction;
• Third parties performing real estate-related services including companies that perform marketing services on behalf of our Affiliates, or to other companies with whom we or our Affiliates have joint-marketing agreements;
• To determine whether you are able to opt out of this sharing, please visit My Privacy Choices;
• For specific, limited purposes such as to verify identities, detect or prevent identity theft, meet customer-service expectations, or make certain information a matter of public record;
• To customize your online and/or real estate transaction experiences and to carry out your requests;
• When you explicitly direct us to share your Personal Information with a third party;
• So we may advertise to you using third-party sites and applications;
• For legal and regulatory purposes such as in order to respond to subpoenas or information requests from regulators or other government authorities conducting investigations. In addition, we may disclose Personal Information in order to enforce this Policy, our terms and conditions, contracts, or other policies applicable to our Services; to manage or settle any actual or potential loss in the case of a breach of agreement or contravention of the law; to protect our assets and interests; to conduct investigations; and to protect our rights, property, life, health, security, and safety of our company, its affiliates, and any third party; and
• In connection with or during negotiations of any proposed or actual merger, purchase, sale, or any other type of acquisition of all or any portion of our business, or any business within the HSoA Family. This may include any liquidation, realization, foreclosure, or repossession that may occur. If we share your Personal Information for these reasons, the receiving parties would be contractually required to use Personal Information in accordance with this Policy and applicable law and to notify you of any changes to this Policy.

We may share aggregated, anonymized, or otherwise deidentified information for any purpose including quality control, analytics, research, and development. This type of information is not Personal Information.

The security of your Personal Information is extremely important to us, and we have implemented industry-standard technical, administrative, and physical security measures designed to protect Personal Information from unauthorized access, disclosure, use, and modification. We regularly review our security measures but please be aware that, despite our best efforts, no security measures are impenetrable. We will retain Personal Information for the length of time needed to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

When you have an account with us, we also rely on you to prevent unauthorized access by appropriately securing your username and password and limiting access to your computer and web browser by logging off after you have finished accessing your account. Unauthorized entry or use, hardware or software failure, and other factors can compromise the security of Personal Information. We are not responsible for any security incidents that result from your use of third-party services. We will not be liable to you for any legal, financial, or other liability for security incidents caused by your use of third-party services or that otherwise are attributable to parties outside of the HSoA Family.

We may process Personal Information for targeted advertising purposes. This means that we and our advertising partners may use information about your interactions with us, our Affiliates, and with nonaffiliated websites, applications, or online services over time to help predict your preferences or interests and to display advertisements that may be more relevant to you.

For these purposes, we may collect or disclose identifiers, internet or other electronic network activity information, commercial information, and inferences derived from that information to advertising networks, analytics providers, social media platforms, and other advertising technology partners. These partners may use Cookies, pixels, software development kits, device identifiers, and similar technologies to collect information about your online activity and deliver, measure, and improve targeted advertising.

Depending on where you live, you may have the right to opt out of the processing of your Personal Information for targeted advertising by visiting My Privacy Choices. You may also be able to adjust your Cookie preferences in your browser.

You can opt out of receiving communications from us that are not related to your transaction (such as marketing emails) by following the instructions included with our communications (such as clicking on an “unsubscribe” link). Because this Policy does not apply to the customers of websites, mobile applications, or online services of companies within the HSoA Family that offer mortgage, title, escrow, closing, or insurance-agency services including, but not limited to, those of Prosperity Home Mortgage, HomeServices Lending, HomeServices Insurance, and any title or settlement entity, you must visit those companies’ websites to view their privacy policies and make privacy and communication opt out selections.

We may update this Policy and our other privacy policies and notices to reflect changes to our practices. If we make material changes, we will either 1) notify you by email sent to the email address specified in your account; or 2) provide a notice on this website or otherwise through the Services. We encourage you to periodically review this page for the latest information on our privacy practices. Any change to this Policy will become effective on the date so indicated and will apply to Personal Information collected from the date of the posting of the revised privacy policy and to existing Personal Information we hold. The date on which the latest update was made is indicated at the top of this document. We recommend that you print a copy of this privacy policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of the Service signifies your acceptance of any changes to this Policy.

We do not direct our Services, including our websites and applications, to children under eighteen (18) years of age. We do not knowingly collect information from persons under 18 years of age or provide any Personal Information from such persons to any third party for any reason whatsoever. We do not allow persons known to be under 18 years of age to receive direct marketing communications from us. No information should be submitted to our website or applications by persons under 18 years of age. When appropriate, we may ask you to indicate your date of birth to verify compliance with the age requirements set forth herein.

We are headquartered in the United States, and we have service providers in the United States and throughout the world. We and our service providers may transfer your Personal Information to, or access it in, jurisdictions that may not provide levels of data protection equivalent to your home jurisdiction. When your Personal Information is used or stored in a foreign jurisdiction, it may be subject to the law of such foreign jurisdiction, including any law permitting or requiring disclosure of the Personal Information to the government, government agencies, courts, and law enforcement in that jurisdiction. We will take steps to ensure that your Personal Information receives an adequate level of protection in the jurisdictions in which we process it.

Our products, Services, and operations are based in and directed toward users located in the United States. We do not target, market to, or intentionally offer goods or services to individuals located in the European Union, the European Economic Area, the United Kingdom, or any other jurisdiction outside the United States. We do not knowingly monitor the behavior of individuals in those regions. Accordingly, our data practices are governed by applicable United States federal and state laws, and we do not undertake to comply with the General Data Protection Regulation ("GDPR"), the UK Data Protection Act 2018, or any other foreign data protection laws.

Residents of California, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and Oklahoma (after January 1, 2027) have certain rights under these states’ consumer privacy laws. Please see our State Privacy Notice for more information about the rights available to residents of these states and how they can exercise those rights by visiting My Privacy Choices.

For Nevada Residents only:

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by calling 877-475-4762 toll free or writing to us at HomeServices of America, Attn: Privacy, 7500 Flying Cloud Drive, Suite 300, Eden Prairie, MN 55344; email: privacy@homeservices.com. For more information, contact the Bureau of Consumer Protection, Office of the Nevada Attorney General, 100 N. Carson Street, Carson City, NV 89703; phone: 702-486-3132; email: aginfo@ag.nv.gov.

Residents of California, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and Oklahoma (after January 1, 2027) may have additional rights such as the right to:

• request to know about and obtain access to the personal information we have collected about you;
• request that we delete the personal information we have collected about you, subject to applicable legal exceptions;
• request a list of the specific third parties to which we have disclosed personal data (as such terms are defined under applicable laws and regulations);
• request to update or correct your personal information;
• request to opt out of targeted advertising and/or the sale or sharing of your personal information (as defined under applicable laws and regulations);
• request that we restrict our use of your personal information; and
• exercise such other rights and choices as may be afforded to you under applicable US state privacy laws and regulations.

For more information on the rights available to you under your state laws, as well as how to exercise such rights, visit My Privacy Choices and our State Privacy Notice.

Electronic communications such as email, text messages, and social-media messaging are neither secure nor confidential. Although we have adopted policies and procedures to aid in avoiding fraud, even the best security protection can still be bypassed by unauthorized parties. We will never send you any electronic communication with instructions to transfer funds or to provide nonpublic personal information such as credit card or debit numbers or bank account or routing numbers.

If you receive any electronic communication directing you to transfer funds or provide nonpublic personal information, EVEN IF THAT ELECTRONIC COMMUNICATION APPEARS TO BE FROM US OR OUR AFFILIATES, do not respond to it and immediately contact us. Such requests, even if they may otherwise appear to be from us or our Affiliates, are likely part of a scheme to defraud you by stealing funds from you or using your identity to commit a crime.

If you have questions regarding this policy, please email us at privacy@homeservices.com.